The SOHO Panel

The Insights Panel is a collection of 5,000 small and home-based business owners and operators, assembled for the purpose of gathering critical market information. It is the only panel dedicated to tracking the Small Office and Home Office (SOHO) market.

Now providers of SOHO goods and services can obtain the information they need to track and better serve this expansive market. The Insights Panel will provide a platform from which SOHO owners can express their market needs and desires.

Panel Composition

The panel represents a broad range of businesses and industries that make up the SOHO market. TechnoMetica's Small Business Research Divion independently recruits, builds and maintains the Insights Panel, which includes 5,000 Owners, Presidents and Vice Presidents of small and home-based businesses representing diverse industries. While custom segments are available, we have broken the sample into the following categories:

Manufacturing

Retail trade

Wholesale trade

Finance, Insurance or Real Estate

Business service

Professional service

Transportation

Communications

Included in the small business segment of the sample are companies with:

less than 50 employees

annual revenues under $20 million.

The home-based business segment of the sample includes companies with:

2 or less employees

an address that matches their residence

Participant Selection and Participation

Selection: Each month 2,000 panelists are randomly selected from the Insights Panel to participate in a survey. This method assures the credibility of both research and panel, as well as giving every panelist a chance to participate a few times a year.

Panelists are invited to participate and have the choice of so doing.

Topics: Insights Panel members are asked to participate in surveys that collect information on a wide range of issues relevant to operating a small and home-based business. Among the topics covered are computing and the internet, communications, finance, travel, office equipment,and insurance and healthcare usage.

We also collect basic demographic information on SOHO owners and operators as well as their businesses. An update survey is circulated every year so as to keep members' profiles up-to-date.

Data collection: The surveys are distributed and collected via mail and use of the internet is being tested.

There are a number of products offered through the Insights Panel as well as several ways in which clients can customize use of the Panel and the surveys to better meet their needs.

All information collected by the Small Business Research Division remains property of TechnoMetrica. TechnoMetrica will keep all information confidential as related specifically to the clients' business. Information purchased from TechnoMetrica remains the property of the purchasing company and they are free to use it as they choose.